What is SEO?

Search engine optimization is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP) — including Google, Bing, Yahoo and other search engines.

SEO 101

Now, let us imagine that you have dropped Smartie into a whole truck load full of Smarties! Trying to look for your particular Smartie, is going to be a hard task to do….Similarly the internet consists of millions upon millions of websites and databases.

Search Engines such as Google, Bing, yahoo and others rely on CRAWLERS to sift through data by use of keywords. The most popular website/blog/file for those particular keywords will then be displayed as results.

Although basic SEO can be setup via your websites back admin, there are many other factors that affect your websites rating on Google and other search engines too.

For example – a new website, that has had nearly no traffic (views or visits), has poor content or no external links, will most likely not be picked up by search engines  at all.

SEO is a complicated process that takes some effort and time to perfect – unless you hire a SEO specialist company to do this for you.

Lets look at a few factors, and what you can do to improve your rating:

  1. Keyword research is the first step in SEO. Take the time to figure out what words are used by the people you want to visit your site, and then use these words on the relevant page. In particular, make sure you use these keywords in the first few words of your page title because this is the most important bit of the page from a search engine’s perspective.
  2.  Track your progress with a web analytics program. There are lots of options to use; Google Analytics in particular is easy to use, versatile, and it’s free. Web analytics can tell you a great deal about how people interact with your site and how much traffic the search engines are sending you.
  3. Tell search engines where you are. You can do this by submitting your site details to search engines. This doesn’t guarantee a better position in the results, but it certainly helps.Google, Yahoo, and Microsoft all have a facility to submit a list of all the pages in your site.
  4. Remember that content is king. Building great content and keeping it up to date is the key to SEO. Search engines love sites like blogs, which are highly topical and regularly refreshed. But always remember to put your visitors first—at the end of the day, even a site that ranks well and gets lots of traffic is no good if the visitors don’t like what they see.
  5.   External links. For an unknown website to get noticed, Google will have to try and create a “map” to it via other popular sites and content-  Heres where Social Media, Advertising and Social Bookmarking pages become handy. Register your business on many free advertising websites such as OXL. Add your content to Social Bookmarking sites such as Digg and Stumbleupon. Advertise your website on Twitter, Facebook and other Social media pages to promote traffic to your website. Share links to your website with as many friends, customers and followers as you possible can. Its all about getting your web address out there so Google can pick it up via multiple links. Its also a good idea to utilize Social Media Sharing buttons on your site so visitors can share content to social pages and futher promote your website.
  6. As Google says on its philosophy page, “Focus on the user and all else will follow.” Google wants webmasters to feel the same way — that if you build the best site possible, your good rankings will follow. This isn’t the answer that most webmasters want to hear. They want a few simple “tricks” that will rocket them to the top of the SERPs in the shortest time possible. Sorry, but it doesn’t work that way. Even if that were possible, twenty sites all employing the same tricks couldn’t all fit on the front page of Google.
  7. So what attributes does a page need to be considered “quality” by a search engine?         The same things it would need to impress most of us, such as:
  • The page is relevant to the terms being searched for
  • The page is considered an authority about its topic
  • The page has good, useful content
  • The page has been around for a while
  • The page is part of a site with lots of information
  • The page loads quickly
  • The page doesn’t have a bunch of broken links
  • The page isn’t filled with a cheap list of keywords

July 2019